On August 16, 2024, Polestar's first brand experience center in China grandly opened on Guyi Road in Shanghai. This significant event not only marks the official implementation of Polestar's strategy in the Chinese market but also symbolizes its rise in the global luxury electric vehicle sector. The opening event was themed "Purity," and renowned writer and publisher Xu Zhiyuan attended to share his profound understanding of the concept of "purity."
Polestar, an independent luxury brand spun off from Volvo's high-performance division, has been expanding its global presence since its establishment in 2017. Currently, it has established a broad sales network in 27 countries. As the leading brand in U.S. exports, Polestar has achieved significant success in international markets and demonstrated strong growth in China. To date, Polestar has set up 192 retail points and 1,149 service points worldwide and plans to enter seven new markets, including France and the Czech Republic, by 2025 to further expand its global footprint.
At the opening ceremony, Li Donghui, CEO of Geely Holding Group and a board member of Polestar, expressed strong support for Polestar. He emphasized that Geely Group will act as the "guardian" of Polestar, providing comprehensive operational, technological, and financial support to assist Polestar's independent development globally and in China. Shen Ziyu, Chairman and CEO of Polestar Technology, stated that Polestar will integrate top global resources with forward-looking local intelligence to continuously launch more intelligent and localized models tailored to the Chinese market, meeting the diverse mobility needs of domestic users.
The Polestar Shanghai Experience Center covers approximately 3,000 square meters and serves as a multifunctional innovation space integrating vehicle display, test drives, vehicle delivery, and after-sales service. Consumers can experience Polestar models like the Polestar 3 and Polestar 4 up close, feeling the unique brand charm and product strength of Polestar. The opening of the Shanghai Experience Center not only establishes a new milestone for Polestar in the Chinese market but also demonstrates Polestar's commitment to deeply engaging with the local market and serving Chinese consumers.
As a luxury brand emphasizing a "human-centered" approach, Polestar always places user needs at the forefront, striving to create vehicles with pure design, driving dynamics, and safety. Polestar believes that everyone has their own North Star within, guiding a pure life. Polestar aims to be the guiding star for every user's inner self, accompanying them as they courageously move forward and continually surpass themselves.
With the opening of the Shanghai Experience Center, Polestar will embark on a new journey, accelerating upgrades in products, enterprises, brands, and services. In the future, Polestar will continue to leverage the strong support of Geely Group, integrate top global resources, drive innovation in electric vehicle technology, and bring more outstanding products and services to users worldwide.
