On August 26, 2024, Harmony Automotive held a launch event unveiling two new models: the AITO M7 Pro and the ZhiJie R7. This event marked the first time that six models from Harmony Automotive's three major brands-AITO, Enjoy, and ZhiJie-were showcased together.
AITO M7 Pro and ZhiJie R7 Make Their Debut
The AITO M7 Pro is the entry-level model within the M7 series, equipped with the Huawei ADS (Kunlun Driving Assistance) basic version. The ZhiJie R7, developed in partnership with Chery, is Harmony Automotive's first coupe SUV. The ZhiJie R7 features an innovative design language and advanced technology, including an 800V high-voltage SiC drive motor and an 800V fast-charging architecture, offering a maximum range of up to 802 km. The vehicle is also equipped with the full-featured Turing chassis, CDC continuously variable damping suspension, and air suspension. Additionally, it incorporates the ADS 3.0 end-to-end humanoid driving system, providing nationwide autonomous driving capabilities.
Expanding Product Portfolio
Yu Chengdong, Huawei's Executive Director, Chairman of the Consumer Business Group, and Chairman of the Intelligent Automotive Solutions Business Unit, stated, "The AITO brand has delivered 400,000 vehicles in two years and five months. The newly launched Enjoy S9 achieved over 8,000 pre-orders within 20 days, exceeding expectations." He highlighted that the AITO M7 Pro is expected to become one of the best SUVs in the 250,000 RMB price range, while the ZhiJie R7, with its 800V high-voltage battery and over 800 km range, offers a highly competitive choice for consumers.
Harmony Automotive's product lineup now includes six models: the AITO M5, AITO M7, and AITO M9 in collaboration with Seres; the ZhiJie S7 and ZhiJie R7 with Chery; and the Enjoy S9 with BAIC BluePark. Upcoming releases include the AITO M8, the next Enjoy model, and the first Respect model developed with JAC, expected to be unveiled between the end of this year and early next year.
Accelerating the Adoption of Intelligent Driving
Yu Chengdong also announced that Harmony Automotive is entering an era of universal intelligent driving: "Harmony Automotive vehicles will feature Huawei driving assistance across the board. Owners of the ZhiJie S7 Pro have already started enjoying the ADS basic version, and now the AITO M7 Pro will also be equipped with ADS basic." He emphasized that intelligent driving capabilities have become a decisive factor for vehicle purchases, and Huawei aims to leverage its brand recognition to boost sales of Harmony Automotive's partner brands.
Additionally, on August 20, Avita signed a share transfer agreement with Huawei, agreeing to purchase 10% of the shares in Yiwang, which indicates a rapid enhancement in Avita's brand technological integration. The upcoming Avita 07 will feature the Huawei ADS 3.0 system.
Industry Outlook
Analysts predict that 2024 will see accelerated industrialization of intelligent driving, making it a key competitive factor for car manufacturers. McKinsey Global Director and Partner Guan Mingyu noted, "In the next phase, high-end smart electric vehicles will increasingly require advanced driving assistance features, including urban navigation. Technological advancements and cost reductions will drive the broader adoption of electric vehicles and intelligent driving."
