On September 17, 2024, Avita Technology held a brand launch event in Bangkok, Thailand, officially introducing the Avita 11 right-hand drive version. The STANDARD RANGE model is priced at 2,099,000 THB, while the LONG RANGE model is priced at 2,299,000 THB, with deliveries expected to start in November. This event marks Avita's official entry into the Thai market and represents a significant step in the company's deepening efforts in Thailand and Southeast Asia, as well as its global strategy.
At the launch event, Avita Technology President Chen Zhuo stated, "We are confident that Thailand will become a bridgehead for Avita's global strategy. Through Thailand, we will reach Southeast Asian countries and the global right-hand drive market, helping Avita become a leader in high-end smart electric vehicles by 2030. At the same time, Avita will adhere to the development philosophy of 'In Thailand, For Thailand,' ensuring that every Thai user enjoys an extraordinary, convenient, and pleasant future travel experience."
Since the debut of the Avita dual flagship models in Thailand in 2023, Avita has gradually expanded into several countries in Southeast Asia and the Middle East, accelerating its globalization journey. In the future, Avita will use Thailand as a starting point to further accelerate its overseas expansion, with plans to expand to five continents, including Europe, by 2025, covering 50 countries worldwide and establishing over 100 authorized dealerships overseas.
About Avita Technology
Founded in 2018, Avita Technology is dedicated to exploring user-centric travel technology for the future, creating an emotional and intelligent travel experience for users. The name "Avita," meaning "incarnation," aims to create another version of oneself in a smart parallel world for each user, becoming the "smart incarnation that understands you."
As a leader in the new track of Smart Electric Vehicles (SEVs), Avita Technology is committed to building an international high-end SEV brand. Thanks to the support from Changan Automobile, Huawei, and CATL in vehicle development, smart automotive solutions, and smart energy ecosystems, the three parties have jointly established the leading next-generation intelligent electric vehicle technology platform CHN, characterized by "new architecture, strong computing power, and high-voltage charging." The company is headquartered in Chongqing, China, with branches in Shanghai and Munich, Germany.
